This year is different from the years before, this year we mostly focus on reading, writing and speaking. At the beginning of the year we were reading one play name Pygmalion by George Bernard Shaw, in class we were reading it out loud and some part we acted the the action from the play out to the class. After we read some part of the play we summarized it to our team. After we finished an Act in from the play, we always work in the team to answer our two main question, which are: What is identity? And another one: Can identity changes? Also for reading we not just read the play, our teacher also make a reading group for us and we picked our own reading book, and my book called Into the Wild. Now in the middle of the school year, we focusing on paraphrasing the ads meaning from different advertisements. Down there is my work that I had read the articles through website and paraphrase it:
December 14th, 2016
Gender Roles in Advertisements
Currently there are many advertisers who used gender roles in their advertisement to attract customers, especially the images shows the stereotype of men and women. Gender roles affect viewer’s identity in many ways such as behavior and their perspective.
The New York Times, stated that most of the advertisements use men ads in the negative way because they think it funny and it’s the way to attract customers. They had changed from women stereotypes to men stereotypes. Some department said that, “the way the advertiser using men ads in negative way, it is not a good way to build relationship with customers.” This effect the young boy’s identity by the way that they get the idea of being males are bad if they not used the product so boy will think that they must used that product to be a good looking men.
According to Allison Lantagne from the Huffington Post, gender roles in advertising are influenced everyone even little kids. Nowaday, more and more ads are not using traditional gender roles any more, they start to show that men can do houseworks and women can works outside of the house. It affects the viewer’s identity by the way that men and women are having gender equality, so that mean men can works outside of the house and women can work outside of the house too.
In conclusion, there are many advertisers who use traditional gender roles in their ads. But currently there are some departments who stop the traditional gender roles in ads and focus on fair advertisements.
Lantagne, Allison. “Gender Roles in Media.” The Huffington Post. TheHuffingtonPost.com. Web. 13 Dec. 2016.
Courtney Kane, “Men Are Becoming the Ad Target of the Gender Sneer,” The New York Times, Jan. 28, 2005.